Say "IRO" and also you already seem French or just like a Frenchman speaking British, anyway. An appreciation of music anchors the entire concept behind this contemporary rock-chick brand, however the way cofounder Laurent Bitton frames it, the genesis from the label was less about saluting favorite functions than drawing inspiration from the slightly grubby aesthetic and parlaying that into awesome, accessible clothes. Clearly, they are onto something: IRO's skinny jeans and motorcycle jackets are perennial best retailers, and also the brand's achieve now stretches in the Marais to Venice Beach, Korea, and Istanbul.
For Fall, the company is growing its repertoire: Black or white-colored jeans have loose to slim, boyfriend, and flared cuts, with high waists (the lattermost has frayed hems). Textured statement pieces incorporated an oversize cream-colored shearling vest, tweed jackets with frayed edges, a kimono coat having a wide belt, and chunky oatmeal knit tops unofficially referred to as "anything knits" because "you throw them up with anything and you are done," Bitton described. A black-and-white-colored-candy striped sweater a '70s-inflected leather miniskirt and many dress styles, from the lace-up safari number to some lengthy bohemian one out of burgundy and black print, designated among other key products. Throughout, there is a powerful bid to bring back the belt, especially one wrapped obi-style. "Fitted waists produce a sexier look that people haven't observed in a lengthy time," offered Bitton. Our bet would be that the Iro girl has already been on the top from it.
More IRO's latest collection.